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Top Ten Tips for a Great Marketing Design Portfolio
If you're searching for a new design job, your portfolio has to work hard for you and effectively demonstrate your skills to prospective employers.
LONDON, ENGLAND, February 15, 2012 /Human Resources PR News/ -- Recruitment specialist, Michael Page Design, offers ten top tips to help ensure your portfolio end up on top of the pile.
1. Two versions: your application portfolio, as the name suggests, is the one you should use to apply for the role. Your full marketing design portfolio will be different and is the one you'll present to recruiters/hiring managers at the interview.
2. A sharp, short application portfolio: it should be succinct, to the point and tailored for each new application. Typically, it should contain a maximum of 10 marketing design examples.
3. A well-ordered full portfolio: make sure you position the designs that are most relevant to the job first.
4. Choose the right examples: evidence of contribution to well-known campaigns, established brands and competitor organisations will hold more weight than work completed for an unknown entity.
5. Add some context: make sure you add relevant information to each example (such as details of the season, trend name and company).
6. Overall look and feel: the layout and design of the portfolio as a whole should not be neglected. The aesthetic of the overall portfolio will demonstrate your creative and organisational skills alongside the content within it.
7. Be relevant: make sure your examples fit the needs of the role, or at least demonstrate any niche skills required.
8. Show the full spectrum of your talents: make sure your portfolio shows off your full range of skills. Choose a range of examples to show your flexibility and adaptability.
9. The right size: Remember, if you're emailing examples of your design work - be sure to check that the files are compressed. If they're too large, there may be access issues for the recipient.
10. Go online: Not to say that the traditional hard copy portfolio is redundant, but many employers now expect an online version. It can also speed up the application process. There's free software out there for you to create an online portfolio, or you could consider building your own website.
Although an impressive portfolio can make you a desirable candidate, it won't win you the design job by itself. Be sure to communicate your experience well and be confident in talking through your designs in more detail. Alongside your design aptitude, potential employers will also want to see strong interpersonal skills and the ability to communicate effectively.
Website: http://www.michaelpage.co.uk
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